Allow Them To Consume Cookies! Michel et Augustin Creates Community and Bonding Possibilities Around Kooky Confections

The small Version: When Marie Antoinette stated, “Let them eat cake,” it would likely happen because she was hogging the Michel et Augustin snacks for herself. Childhood friends Michel and Augustin found in middle school, and, if they found their unique adult 9-to-5 tasks becoming unfulfilling, they started a cookie company with a foundation in French pastry. Fast onward 13 years, plus the two buddies have workplaces in France and ny and therefore are attracting society with regards to snacks, pastries, yogurts, mousses, and various other desserts made with quick, pronounceable ingredients. The duo additionally teaches aspiring bakers that perfecting the art of French pastry is actually attainable through their unique cookbooks and interactive available household classes. Michel and Augustin’s fantasy is simple: to really make the world laugh and bond over a shared passion for sweets.


The story of Michel et Augustin began merely sufficient. Two males started palling around in middle school and became good friends. But, as with a lot of adolescent relationships, the two parted means after graduation to follow unique routes.

Michel discovered themselves doing work in financing in nyc, and Augustin was working in marketing and advertising for Air France. But both quickly turned into disillusioned aided by the 9-to-5 routine of this business community. They reconnected in addition to duo devised a wild want to learn all 1,263 bakeries in France and develop the basics of the best confectioneries the nation was required to provide. They wrote a manuscript about this — their particular basic cooperation!

After finishing their own journey, in 2004, Michel and Augustin aproned-up and set from a unique adventure: baking in Augustin’s home. Their own objective was to create a line of cookies alongside sweets made with 100% natural ingredients and really love. And, after tirelessly testing and tasting above 300 recipes, their own basic concoction was given birth to: the tiny spherical butter cookie. Michel et Augustin was born!

The pair discovered quick achievements, and additionally they continue to innovate much more delicious productions, such a decadent yogurt in a container, which had been uncovered only one time Michel and Augustin understood their unique valued cow could develop a lot more than butter. They sell their products because of the trademark “kookiness” and delight they infuse to their yummy goodies.

Distributing a Love for French Pastry Around the World

Michel et Augustin is about more than just generating a delicious cookie. The business is bent on attracting from France’s wealthy cooking background generate masterful sweets.

“It’s not nearly snacks — it is more about a passion for French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “everything we make is related to French pastry strategies. There is an extremely strong commitment with pastry creating as a business enterprise.”

But Lily told all of us an attraction for and expertise of French pastry is not just set aside the product developers (they refer to them as the “recipe staff”) at Michel et Augustin. A portion of the company’s kooky society is actually sharing the passion and knowledge of pastry generating therefore every person in the group, in France and Brooklyn, can teach getting a French pastry cook and use the nationwide test (acknowledged a “C.A.P.”). In this manner, everybody is able to take part in innovating new meals and speak knowledgeably with followers, customers, and customers.

“once weekly in France and when per month in New York, all of our Banana Farm (“office”) turns into a pastry class where can i meet gay men we’re going through a timeless program of French pastry and instruction the official certification,” she mentioned. “It doesn’t matter if you’re an internet site designer or in sales — the chance is promoted for all.”

Though Michel et Augustin provides an even more expansive manufacturer product line in France, the firm sticks with the exact same fundamentals and maxims of design for many products.

“The thing all our items have in common is a proper awareness of style also to the constituents,” Lily stated. “We concentrate on the top quality and convenience of components, and try to maintain the ingredient record as pronounceable as it can.”

This outcomes not just in a yummy decadence, additionally a delicacy it is possible to feel good about eating together with your someone special.

An accumulation Treats Perfect for revealing together with your Sweetheart

There’s just something about discussing candies that begins the day appropriate or concludes a fantastic go out. And Michel et Augustin’s designs happened to be intended for merely these types of events.

“its a moment in time of indulgence at the end of a night out together,” Lily said. “It really is tasty and made with thoroughly clean ingredients, and therefore helps make the second much much better. It feels very good to indulge.”

Because of so many worthwhile goodies to choose from, there is have to choose just one single. While there are many more choices in France — from candy mousse to decadent yogurts and, however, one-of-a-kind cookies — there’s a lot of options available in the usa besides.

Lily ended up being fast to advise the most wonderful goodies to give to or delight in with that someone special.

“the popular cookie is actually our 4-Cookie Squares,” she mentioned. “they truly are like little square tarts, are available three flavors, and that can end up being very easily shared. We have Cookie Buttons, which are hazelnut chocolate processor snacks with hazelnut ganache around. They are available in packs of two — one personally, one for you!”

For couples who love their unique early morning routine collectively, Lily informed all of us Puff Palmiers are a beautiful a.m. alternative.

“These are typically puff pastry and taste like Elephant Ears,” she said. “they are extremely light and flaky and ideal for discussing more than break fast with coffee or at beverage time.”

Whether both you and your honey are chocoholics or appreciate the fragile butteriness of caramel (or everything in between), Michel et Augustin has a worthy combat for sharing (or sneaking down with for your own personal clandestine cookie affair).

Become involved within Banana Farm

Michel et Augustin’s approach is the fact that delight of candies is within the sharing. So that it should not be any surprise community engagement is a big the main business’s company mission. Many people are welcomed to avoid in and chat (and style snacks) at their own Banana Farms (offices) in Paris, Lyon, or Brooklyn.

This attitude began from the very start of company and is element of the key. And Lily mentioned this approach is exemplified for the business’s open houses.

“immediately, Michel and Augustin opened the doorways of their apartment to next-door neighbors, buddies, consumers, and passersby, for those provide all of them opinions, to taste snacks, to flavor new quality recipes these were testing, and to hang out together and discuss what they were undertaking,” she said. “It’s something which’s vital to you nowadays.”

Start household within Banana Farm happens on basic Thursday of every month in France and ny. Lily informed united states these occasions provide an easy method when it comes down to business provide returning to the community by teaching all of them concerning history and techniques of French pastry.

“We invite everyone, family members, pals, consumers, and customers to come show recipes,” she mentioned. “We perform taste assessments, focus teams, and play games. Its a real area event.”

It’s not only fun and tummy-pleasing to attend, in case you lack a cookie companion, imagine all of those other dessert aficionados you could potentially meet in the Banana Farm. After all, when someone wants Michel et Augustin addresses, you realize they’ve great style, and you’ll have one thing to bond more than.

Michel et Augustin: invested in Random Acts of Kookiness

In true Michel and Augustin type, the duo began a Random Acts of Kookiness step to inspire and excite individuals. From a tribute to Michael Jackson with the cookie square event and their torrid Greek tale, Michel and Augustin infuse hilarity and pleasure into all they actually do. You can see why their treats are incredibly addictive — they truly are made with 100 % natural ingredients and good vibes.

Up after that for all the company is a brand new cookbook whose goal is to simply help US audience as well as others tackle the intimidation connected with French pastry.

“we are generating a French pastry cookbook when it comes down to US, and it’s about enjoying these very difficult dishes,” Lily said. “we are busting it down and claiming it can be done. If we can, everyone can, therefore we’re sharing our very own progress.”

Michel et Augustin can trying to introduce its well-known candy mousse in the US.

“All of our dream for our candy mousse will be seduce The usa’s preferences.”

And, after sampling the business’s snacks as well as other treats, the usa is clearly in for an extended romance with this mousse.